Born in Stockholm, Sweden, Hedwig has worked as a creative in New York City for over ten years, specializing in fashion, beauty, and luxury. She combines her strategic thinking with conceptual storytelling and the highest level of craft to develop innovative 360°campaigns.
After earning a degree in Communications and Art History from the Fashion Institute of Technology, she developed a deep understanding of the digital landscape at Annex88, working as the lead art director for global brands including Adidas Originals, Bloomingdale's, and L’Oréal. She then refined her craft at Laird+Partners, creating campaigns for Tommy Hilfiger, Swarovski, and Tiffany & Co.
As Creative Director at Mazarine NY, she led creative vision and brand strategy for iconic luxury and lifestyle brands, including De Beers, Saint Laurent, Graff, Converse, Malin & Goetz, Maybelline, Marc Jacobs, Pomellato, Rimowa, and Moët Hennessy.