Developed the creative direction and content strategy for the launch of ‘Haven,‘ the first fragrance from Lily Aldridge Parfums. Inspired by her home and garden in Nashville, the campaign was shot at Blackberry Farm in Tennessee. Worked as the creative liaison between Lily, IMG, and Inter Parfums to develop an immersive 360° campaign that spanned across social, digital, e-commerce, and PR.
Role: Creative Director
Agency: PG&Co / Velem
Photographer: Bjorn Iooss